If You’re Not Telling Your Story, Someone Else Is.

Your school is full of remarkable stories that deserve to be shared—but without a dedicated communications team, managing social media can feel like an impossible task.

That’s why we created SPARK, an award-winning social media system designed specifically for schools. (without PR staff). SPARK is classroom-tested to work seamlessly with your school’s busy schedule. We take care of the heavy-lifting, empowering your staff to share authentic stories that connect with your community—all without adding to your already full plate.

Your Story. Your Voice.

Social media isn’t just a communication channel—
it’s the front line of your school’s reputation.

Without a proactive strategy, your story risks being overlooked or misrepresented. Our system combines cutting-edge tools, expert guidance, and actionable insights to ensure your school shines—without adding to your day. Our SPARK system turns social media into a powerful storytelling tool. By tapping into the voices of your staff—the people closest to your students—we help create authentic, engaging posts that resonate with your community.

SPARK is the solution for administrators who

Lack the time or expertise to manage social media effectively.

Need a system that fits seamlessly into their school’s workflow.

Want authentic content created by the people who know their students best.

What You’ll Get with SPARK:

1

Training

Actively rally your staff to participate in storytelling.
Teach strategies for capturing easy, behind-the-scenes content.
Share proven best practices for audience-building posts.

2

Tools

A user-friendly app to capture the amazing things happening in your school.
Advanced software for monitoring, scheduling, and optimizing posts.
Hands-on photo editing and branded graphics for a polished look.

3

Insight

Reports powered by the proprietary SPARK Index.
Data-driven insights and district-specific KPIs.
Evidence-based benchmarks to track progress and inform improvement.

4

Guidance

Staff idea starters to inspire creative content.
Recommendations to improve post quality and impact.
Flexibly scheduled, optional monthly meetings for performance reviews and strategy updates.

At SPARK, our mission is simple:

Ensure public schools get the recognition they deserve while strengthening the connections that make communities thrive.

Monkeythis makes it easy for my teachers and administrators to tell our story, and together, we’re building a powerful brand.

- Superintendent

Because we’re working with Monkeythis we have 150 PR staff members telling our story and connecting with our community.

- Superintendent

Loving the new social media designs and content—we have a great district, and this showcases the best of what we are.

- Community Member

SCHEDULE A MEETING

SPARK doesn’t just manage your social media—it ignites it.

Why Choose SPARK?

Classroom-tested and designed with educators in mind, SPARK makes it easy for teachers and staff to share meaningful moments, creating posts that build trust, inspire pride, and connect with your community.

One superintendent shared how their district’s limited budget couldn’t support a full-time communications role. With SPARK, they empowered 175 staff members to become part of the PR team, capturing and sharing stories that resonated deeply with their community.

By equipping your staff with the tools, training, and guidance they need, SPARK turns the people closest to your students into storytellers. This collaborative approach ensures your school’s story is told authentically, consistently, and in a way that strengthens connections across your entire community.

Elevating Your District’s Image with Branded Graphics In today’s crowded social media landscape, standing out matters.

That’s why SPARK includes custom-branded graphics for your district’s posts—professionally designed by our in-house graphic designers. These polished visuals are crafted to draw attention, highlight your stories, and position your district as a leader in your community.

Branded graphics aren’t just about aesthetics; they create a lasting impression. They’re often the first thing people notice, sparking comments and conversations about your district’s elevated image.

Your Partners in Social Media Excellence

With multiple awards from the National School Public Relations Association (NSPRA), we are experts in crafting impactful, authentic narratives for schools.

Social Media Matters for Recruitment, Retention, and Enrollment

Social media is more than just a communication tool—it’s a platform for showcasing your district’s unique strengths and opportunities. When used effectively, it becomes a catalyst for attracting staff, retaining students, and boosting enrollment.

Attract New Staff:

Highlight your district as a vibrant, supportive place to work by sharing behind-the-scenes stories, celebrating teacher successes, and showcasing your culture of collaboration.

Retain Students:

Build pride and trust within your community by sharing student achievements, engaging events, and the day-to-day moments that make your schools special.

Encourage Enrollment:

Position your district as the best choice for families by celebrating your academic programs, extracurricular opportunities, and commitment to student success.

Your ordinary day is amazing in the eyes of the community.

GHV shared this photo of an empty crossing guard booth. The branded post received 149 reactions and comments of praise.

Who We Are

For more than 20 years, we’ve been helping organizations connect authentically with their communities through thoughtful marketing and storytelling.

LEARN MORE >

SPARK Gets Everyone Cheering for You

Social media is more than a platform—it’s the bridge between your school and the community it serves. When you implement SPARK, you’ll notice a transformation in how people engage with your story, both online and in real life.

Engagement and Reach Soar

Posts resonate more deeply, sparking conversations and encouraging families to share your stories far and wide.

Parents and Community Members Get Involved

Comment threads fill with encouragement and positivity, creating a space where your school shines.

Staff Feel Recognized and Valued

Teachers and staff members often hear directly from parents and neighbors, praising their work and celebrating their impact.

Pride Becomes Tangible

Whether it’s at the grocery store, in a local shop, or at a community event, you’ll hear how much people appreciate what your school is doing.